Daily News
Workshop: Knowledge Sharing as a Starting Point for Business Model In Innovation - Tuesday 26 February
From: Dusica Maric
Valid from: Friday 15 February 2019 to Friday 22 February 2019
The School of Business invites you to a workshop by Professor Per Vagn Freytag, Department of Entrepreneurship and Relationship Management, University of South Denmark on:
Knowledge Sharing as a Starting Point for Business Model Innovation
Details:
----------
Date: Tuesday 26 February
Time: 10:30am-12:00pm
Venue: Level 9, Conference Room 2, Parramatta City campus
RSVP: By Friday 22 February via https://www.westernsydney.edu.au/sob/business/events_and_seminars
About Professor Per Vagn Freytag
------------------------------------------------
Per Vagn Freytag is professor in business-to-business marketing at the Department of Entrepreneurship and Relationship Management, University of Southern Denmark. His research and teaching areas are within business-to-business marketing and qualitative method. In particular, the research has been within segmentation, portfolio planning, business models, pricing, relationship management, outsourcing, innovation, qualitative method and cluster development. Per Vagn Freytag holds a Master of Science and PhD in business administration from Copenhagen Business School.
Abstract
------------
To innovate a business model, companies need to share knowledge with others. However, only limited research exists on how companies capture knowledge from other stakeholders. This study is based on an abductive approach and combines knowledge from prior research projects on business models including data from a preliminary survey, a case study, and a literature review. The knowledge that actors share when innovating their business model and when putting their business model into words will signal the content and form of the actors’ perceptions of value, components of the company’s business model and links with the surroundings. In connecting to the different aspects of the business models and how knowledge can be shared, four challenges are identified, labelled as the knowledge leak, problematisation, rigidity and silo problem.